The Cultural Entrepreneurship Incubator Program (CEIP) drives our efforts in cultural sustainability forward. Our goal is to nurture our creative community so that it thrives, not just while teaching a class or preparing an exhibition, but forever. The name, Cultural Entrepreneurship Incubation Program, highlights our unique approach in working with participants to understand the many factors that influence their long-term sustainability as professionals in their chosen field.
The CEIP supports cultural entrepreneurs in four program areas:
- Education programs support independent instructors as they build their student base and learn basic business skills to develop their practice. CEIP Education programs provide a safe, fun place for community members to take workshops (sewing, dance, painting…), attend lectures and classes, and learn new skills.
- Visual Culture Series features 86 exhibitions throughout the year focused on underrepresented voices in the cultural sphere and themes that redefine the boundaries of artistic expression. The series includes the Artist in Residence Program, the First Thursday Series, and the Apertures Program.
- Performance Series features music, comedy, theatre, and experimental dance all co-organized by independent producers and performers in the community.
- Community Dark Room, officially called the Space Hall Dark Room and Venue, provides photography facilities and music event production training to emerging and established artists in the Greater Columbia area.
All participants complete a vision session with the Tapp’s Outpost (T/O) staff to establish goals for a successful project outcome, outline the contributions the artist and T/O will make toward achieving that vision, clarify expectations, and establish procedures for measuring progress. After a collaborations agreement has been signed, the artist entrepreneur and T/O staff work together to complete a risk assessment matrix and budgets, establish a communications plan, and organize a logistics worksheet.
In order to participate in the CEIP, artist entrepreneurs commit to a revenue sharing agreement with T/O in which the artist retains 70% of the revenue and T/O receives 30% of the revenue from ticket sales, lessons, or art sales.
The program requires an eight week commitment from the collaborator. During the first two weeks, the T/O CEIP team and the collaborator complete a risk assessment matrix, a budget, establish a communications and marketing plan, and organize a logistics worksheet. For the following six weeks, the collaborator works independently to achieve their goals. Each collaborator must spend a minimum of 10 hours per week focused on the tasks and follow up with T/O CEIP staff weekly.
CEIP artist entrepreneurs receive training and support in five key areas:
- Revenue and Expense Forecasting – As with any business, it is important for artists to understand their cash flow. Accurately anticipating revenue and expenses is critical to long-term viability as professional artists, so T/O’s works with artists to understand the basics of budgeting and money management.
- Valuation – Determining the correct price point for the product, performance, or service an artist provides ensures sales and financial viability for the artist. T/O guides artists in thinking critically about the value of their skills, the cost of materials and overhead expenses, and the longevity of their programs as well as comparing the prices for similar events/items in the past when setting price points.
- Marketing and Public Relations – Artists cannot be successful if their work remains unknown. Effective use of social media, traditional media, new media, and networking is imperative for professional artists. T/O staff members review artists’ outreach methods and provide guidance for further development and improvement.
- Event Planning – Exhibitions, performances, launch events, and recitals require careful planning and attention to detail. Our team has put together hundreds of successful events and is able to guide artists through the steps, provide timelines for planning and implementation, identify potential pitfalls, and ensure CEIP artists have successful experiences to build upon as they develop professionally.
- Evaluation and Metrics – After each event, T/O staff thoughtfully review the results with artists, arming them with knowledge that helps them to replicate, improve, and grow their success.
How Do I get involved?
Follow this link [Booking at the Outpost] to submit an inquiry.